Consumer Innovation Laboratory

Pageturner Questionnaire and Results

The pageturner questionnaire was developed by the Pageturner Design Team of the Consumer Innovation Laboratory and was sent out to 190 individuals. We received 47 responses and compiled the resulting information from these questionnaires. The purpose of the survey was to gather information from as many consumers as possible since these are the people we wish to help with the design of this product. The answers to the questions will help us get a better understanding of what consumers want in a pageturner. This report contains the questions that appeared on the questionnaire and the results obtained from the consumers who responded. *

*Note: the number of responses to some questions vary due to the fact that some individuals did not answer all questions.

1. How many hours per week do you currently spend reading ?

Number of Respondents = 47
under 1 hour 1-3 hours 3-5 hours over 5 hours
Number Percentage Number Percentage Number Percentage Number Percentage
6 12.77% 9 19.15% 15 31.91% 17 36.17%

2. If you had a pageturner, would you spend more time reading ?

Number of Respondents = 45
Yes No
Number Percentage Number Percentage
17 37.78% 28 62.22%

3. A) How important would it be for a pageturner to be able to handle each of the following reading materials:

- (a) (b) (c) (d) (e) (f)
Number of Respondents 47 46 45 42 41 41
- Very Important Somewhat Important Not Important
- Number Percentage Number Percentage Number Percentage
(a) Hard-cover books 25 53.19% 10 21.28% 12 25.53%
(b) Soft-cover books 22 47.83% 12 26.09% 12 26.09%
(c) Magazines 20 44.44% 14 31.11% 11 24.44%
(d) Newspapers 11 26.19% 11 26.19% 20 47.62%
(e) Loose sheets 11 26.83% 8 19.51% 22 53.66%
(f) Loose-leaf notebooks 13 31.71% 9 21.95% 19 46.34%

3. B) How difficult is it for you to currently handle each of the following reading materials:

- (a) (b) (c) (d) (e) (f)
Number of Respondents 46 46 45 42 41 38
- Very Difficult Somewhat Difficult Not Difficult
- Number Percentage Number Percentage Number Percentage
(a) Hard-cover books 14 30.43% 11 23.91% 21 45.65%
(b) Soft-cover books 11 23.91% 9 19.57% 26 56.52%
(c) Magazines 9 20.00% 10 22.22% 26 57.78%
(d) Newspapers 12 28.57% 9 21.43% 21 50.00%
(e) Loose sheets 9 21.95% 3 7.32% 29 70.73%
(f) Loose-leaf notebooks 8 21.05% 3 7.89% 27 71.05%

4. How do you currently turn pages?

Most people who responded to this question are able to use their hands to turn pages. Some people say they have trouble with large and heavy books or need the reading material placed directly in front of them in order to handle turning pages. Others say that they usually wet their fingers in order to help them turn the pages. A few require assistance from others to help turn pages and some get tired after turning pages for a significant amount of time.

5. Would you rather read: (a) pages from a book or (b) a computer screen ?

Number of Respondents = 46
(a) pages from a book (b) computer screen
Number Percentage Number Percentage
40 86.96% 7 15.22%

Note: one person had no preference between the two choices.

6. For what activities would you use a pageturner:

Number of Respondents = 39
Work School Leisure reading
Number Percentage Number Percentage Number Percentage
15 38.46% 14 35.90% 34 87.18%

7. What type of power source would be best ?

Number of Respondents = 41
Batteries Plug-in cord Both
Number Percentage Number Percentage Number Percentage
7 17.07% 9 21.95% 25 60.98%

8. How would you describe your ability to load a pageturner ?

(a) I would need to have the book completely set up for me.

(b) I could put the book onto the pageturner, but would need help opening the book.

(c) I could envision being able to load a pageturner unaided.

Number of Respondents = 34
(a) Complete help (b) Some help (c) No help
Number Percentage Number Percentage Number Percentage
15 44.12% 2 5.88% 17 50.00%

9. Do you feel that it is important for the pageturner to:

(a) Turn pages both forward and backward ?

(b) Turn a large number of pages at one time?

(c) Have a magnification option?

- (a) (b) (c)
Number of Respondents 40 37 40
(a) Turn pages both forward and backward (b) Turn a large number of pages at one time
Yes No Yes No
Number Percentage Number Percentage Number Percentage Number Percentage
37 92.50% 3 7.50% 25 67.57% 12 32.43%
- (c) Have a magnification option -
- Yes No -
- Number Percentage Number Percentage -
- 31 77.50% 9 22.50% -

10. Should the pageturner come with a table with wheels for mobility?

Number of Respondents = 33
Yes No
Number Percentage Number Percentage
22 66.67% 11 33.33%

11. Which is more important: (a) independence of use or (b) cost ?

Number of Respondents = 42
(a) independence of use (b) cost
Number Percentage Number Percentage
26 61.90% 18 42.86%

Note: two individuals felt that both choices were equally important.

12. If a pageturner was easy to use, worked correctly, and had all the features that you wanted, how much would this device be worth ?

Number of Respondents = 35
under $500 $500-$1000 $1000-$1500 over $1500
Number Percentage Number Percentage Number Percentage Number Percentage
25 71.43% 7 20.00% 2 5.71% 1 2.86%

13. Do you feel that you would benefit from a pageturner ?

Number of Respondents = 44
Yes No
Number Percentage Number Percentage
23 52.27% 21 47.73%

14. List any features, suggestions, or comments which you feel would be important in the design of a pageturner.

Respondents listed several features which were important to them including:

  1. The ability to read in a reclined position such as in bed.
  2. The pageturner should not be too large in size (compact & portable).
  3. The pageturner should not be heavy so it could easily be moved from place to place.
  4. The pageturner should be easy to learn how to use.
  5. A basic inexpensive design should be made with extra items such as wheels, bulk page turning, and magnification as add-ons for those who need them.
  6. The pageturner should be an easel-like table that tilts.
  7. The pageturner should be able to handle a wide range of reading materials.

Other comments include:

  1. Some feel that they do not currently need a page turner but may find it beneficial in the future.
  2. Others say that problems with their eyesight makes a page turner of little benefit to them.